If you’re not familiar with Frequent Flyer Day, join the club. It’s one of those obscure observances that doesn’t gain much altitude. Let’s help it take off by figuring out how to celebrate this May 1 oddity.
It started back in 1972. United instituted the first rewards program aimed at encouraging repeat business. It was a great idea, but frequent travel only netted you a plaque and some promotional material.
Thinking bigger down in the Lone Star State, Texas International upped the ante in 1979. Air time netted additional air time based on accumulated miles. Today, all the major carriers offer a dizzying array of enticements.
Where should you go on Frequent Flyer Day? What destinations might earn you coveted extra miles in the sky?
Frequently flying to France must be fun. The alliteration value alone makes the trip sound wonderful. How about a commemorative flight to Kitty Hawk? That trek puts you on the tarmac at Norfolk International Airport 60 miles north of the Wright Brothers’ historic site.
How many miles can you rack up following Phileas Fogg’s jaunt around the world in 80 days? You can get it done in less time and blow the lid off most reward programs.
However you decide to navigate Frequent Flyer Day, spread the word. Barnstorm your way through social media channels. Let the rest of the world know what it’s missing. Some designated days deserve improved visibility. Let’s all do what we can to put some velocity behind this one.